We’re thrilled to be launching our latest demand generation solution, Activate Tech Score. This snackable-shareable quiz is an interactive, buyer-led assessment that enables users to self-identify pain-points, providing them the right content and delivering marketers high-quality prospects.
For tech buyers, these fun quizzes quickly help users assess where they are in their own buying journey, and clarify their own buying priorities. For tech marketers, our scoring algorithm evaluates users on a 50-point scale to align content delivery to buying pain points, and provides insights on why each lead is in the buying funnel.
Activate Tech Score Benefits:
• Perfect for ABM demand gen, Activate can target Tech Score promotions by account list, industry, GEO, for segmented lead delivery.
• Going beyond “Intent”-based programs (which just tell you what topics are of interest), Tech Score tells you why a user is interested in a topic, and how it fits into their buying priorities.
• Interactive content engages tech decision makers around their pain-points, putting them (not a product push) at the center of the buying process.
• All lead data – user score, complete answer set, asset downloaded – is delivered to you enabling maximal intelligence for sales follow up, marketing automation, or internal scoring/routing.
• Plus, we BANT-qualify and tele-verify every lead, meaning only late-funnel, hand-raisers get through – guaranteed.
Check out Activate Tech Score – engaged buyers, better leads.
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- Introducing Activate Tech Score – May 10, 2017
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