3 Steps To Live Event Success

Martha Schwartz

Because there’s no substitute for face-to-face conversations with highly targeted prospects, holding roundtable events can dramatically enhance your pipeline.

After doing hundreds of intimate roundtables for every top technology brand in top venues worldwide, we know firsthand that they enable you to:

  • Create the ultimate conversion opportunities. While publishing thought-leader content online is necessary, face-to-face meetings offer an opportunity like no other to bring the right people together for lightning-fast win-wins.
  • Cement relationships. Long before there was an Internet, people formed their closest and most trusted relationships in person. Face-to-face interaction means trust and comfort can be built quickly between prospects and your sales team.
  • Get client referrals. People are more willing to introduce their connections to people they trust. It’s that simple.

Ultimately, these are your most valuable leads. That said, the stakes are high. So, if you’re getting the wrong people—or getting the right people but not engaging them—its time and money wasted.

A three-pronged approach that guarantees event success

So, how do you get events right?

When it comes to events, Activate does it all. But our value isn’t registering people onsite. It’s using our expertise in audience acquisition and content strategy to bring in the right audience by:

  • Asking key questions:
    • Who’s buying your product?
    • Who does your sales team have trouble getting meetings with
    • Which topics resonate with them? Which speakers?

Then we create an agenda of real-world issues presented by dynamic speakers offering actionable solutions. It works, even for the elusive CIO target.

  • Tapping databases and relationships we’ve developed over time with a range of organizations and decision makers. This gives our clients access to a larger and more targeted group of prospects.
  • Picking the right dates, times and locations. Our events team considers the demands on your audience’s time and plans events to optimize their likelihood of attendance.

The right audience. The right content. The right time. And the right place. That’s the recipe for event success.