Your pipeline’s gonna love us.
We deliver better-converting demand gen to B2B tech marketers
You get higher quality demand generation from Activate because pipeline for B2B tech marketers is all we do, and all we’ve ever done. That focus, combined with our years of experience engaging buyers, gives you unique insight into what B2B tech buyers actually need and the vocabulary they use to express pain points. All of our demand gen services are built on this deep understanding of what B2B tech buyers really want, giving you the edge in building pipeline that leads to sales.
Our thinking on B2B tech demand generation
How Top Performers are Redefining Success
In the relentless world of B2B marketing, staying ahead of the curve is not a luxury; it's a necessity. The tech marketing race is fierce, and high-performing B2B marketing teams are not merely keeping pace – they are surging ahead, leaving others scrambling to catch up. The key to their success? A deep understanding of the latest trends, innovative strategies, and the ability to adapt swiftly in the ever-evolving tech landscape. Are you current with what it takes to lead the pack? For B2B sales and demand gen marketers, AI promises to scale target account identification and engagement, quickly mine and organize actionable insights, and create a fast lane to pipeline and accelerated revenue growth. These are very exciting times.
Applying AI to B2B Tech Sales and Demand Gen Marketing
AI is all the rage these days, and with good reason. AI continues to enamor a global audience across countless use cases, and the timing couldn’t be better for B2B sales and marketing pros. For B2B sales and demand gen marketers, AI promises to scale target account identification and engagement, quickly mine and organize actionable insights, and create a fast lane to pipeline and accelerated revenue growth. These are very exciting times.
Strengthening Your Position When Deals Don’t Close As Fast
Strengthening Your Position When Deals Don’t Close As Fast
Activate
A slowdown is a fantastic opportunity to gain market share. It is also a great
Activate launches Pipeline Builder TM for Tech Sales Teams to Identify Decision Makers and Drive Revenue Faster
Sales Ready Lead program identifies critical influencer groups and key pain points their organizations are looking to solve.
The Changing Faces of Business Growth
Growth in business has long been associated with a company’s finances. However, the pandemic has helped us all rethink what we mean when we talk about growth.
Learn how Activate views growth and what our peers are doing in today’s climate to support their evolved view of growth in Next15’s “The Changing Faces of Business Growth” report.
“Activate’s thoughtful approach to demand and pipeline marketing focuses on meaningful conversations, uncovering interest and generating meetings.”
“Activate has always delivered higher quality, engaged leads quicker than their competitors. They understand our business better than other players in this hyper-competitive space.”
“Leads are converting at a high rate and the POAS (Pipeline on Ad Spend) is great. Activate has consistently adapted and upped their offerings to meet our needs quarter over quarter.”
“Activate realizes that not every lead is created equal. As we focus on getting leads that convert more readily, we need different types of demand generation, and Activate can do that.”
“Activate has been a great partner for developing integrated marketing programs that reach and engage relevant audiences, which have resulted in creating demand and pipeline.”
“Activate is one of my long-standing demand gen partners. I’ve known the leadership team for over a decade and we’ve worked together in multiple organizations. Activate gets it done – high quality, engaged leads in target accounts that your reps are excited to call on!”
