ATTRACT MORE. ENGAGE MORE. CONVERT MORE.

Your pipeline’s gonna love us.

What’s New

Bay Area Marketer Meet-Up: Let’s Compare Notes.

Join senior B2B marketers in Palo Alto for a candid conversation about what’s changing, what’s working, and where teams are placing their bets for 2027. No vendor pitch—just smart perspectives, real-world experience, and fresh data from Activate’s 2026 State of Demand Gen research.

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The Market Moved. Here’s What Comes Next.

Our latest State of Demand Gen research shows how B2B marketing is evolving as budgets rebound, AI moves deeper into execution, and Sales looks for stronger buyer signals and context. Use the findings to sharpen your 2027 demand strategy.

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We deliver better-converting demand gen to B2B tech marketers

You get higher quality demand generation from Activate because pipeline for B2B tech marketers is all we do, and all we’ve ever done. That focus, combined with our years of experience engaging buyers, gives you unique insight into what B2B tech buyers actually need and the vocabulary they use to express pain points. All of our demand gen services are built on this deep understanding of what B2B tech buyers really want, giving you the edge in building pipeline that leads to sales.

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Our thinking on B2B tech demand generation

B2B Demand Gen Reality Check: What 80+ Marketers Said – Austin Marketer Meet-up 2026

Alana Fares2026-05-01T16:42:10+00:00Content Marketing, Demand Generation, Lead Generation, Marketing|

Last week, we gathered more than 80 B2B marketers in Austin for a Marketer Meet-Up with one ground rule: no slides, no vendor pitches, no prepared talking points. Just an open, peer-to-peer conversation about the real state of demand generation

What’s Actually Working: Best B2B Content by Funnel Stage (Backed by Data)

Lawre Morrow2026-05-01T16:40:22+00:00Content Marketing, Demand Generation, Lead Generation, Marketing|

B2B marketers are facing more pressure than ever to deliver pipeline. But more content doesn’t always mean more results.

Do Less. Convert More: Key Takeaways from Our Latest B2B Austin Marketer Meet-Up

Lawre Morrow2026-05-01T16:40:46+00:00Demand Generation, Marketing|

Activate hosts 4-5 exclusive marketer meet-ups annually, designed to foster a thriving B2B marketing community. These gatherings are more than just events; they’re strategic forums where industry leaders converge to exchange insights, discuss challenges, and stay ahead of industry trends.

Who Is and Will Be the Most Influential Person Within Buying Committees: The Chief AI Officer

Alana Fares2026-05-01T16:41:07+00:00Demand Generation, Marketing|

The proliferation of AI in organizations is reaching critical mass, as companies increasingly adopt solutions that include some level of AI.

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7 ways to boost B2B lead conversion rates

For the insider view on creating more pipeline and greater opportunity, get “7 Ways To Boost B2B Lead Conversion Rates.” Includes a checklist to guide you to the fastest path to pipeline.

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“Activate’s thoughtful approach to demand and pipeline marketing focuses on meaningful conversations, uncovering interest and generating meetings.”

Scott Vaughan, Chief Market Officer: GTM Executive and Advisor to CXOs & Teams, Vaughan Go-to-Market Advisory

“Activate has always delivered higher quality, engaged leads quicker than their competitors. They understand our business better than other players in this hyper-competitive space.”

Sudeep Misra, Director, Global Integrated Marketing, ServiceNow

“Leads are converting at a high rate and the POAS (Pipeline on Ad Spend) is great. Activate has consistently adapted and upped their offerings to meet our needs quarter over quarter.”

Ann Wright, Enterprise OEM Marketing Enterprise OEM Marketing, NVIDIA

“Activate realizes that not every lead is created equal. As we focus on getting leads that convert more readily, we need different types of demand generation, and Activate can do that.”

Lesley Phillips, Dir. Marketing Campaigns, Egnyte

“Activate has been a great partner for developing integrated marketing programs that reach and engage relevant audiences, which have resulted in creating demand and pipeline.”

Kristi Berg McCutchen, Technology Marketing Executive

“Activate is one of my long-standing demand gen partners. I’ve known the leadership team for over a decade and we’ve worked together in multiple organizations. Activate gets it done – high quality, engaged leads in target accounts that your reps are excited to call on!”

Erin Cannelli Cresta, Global VP, Digital & Demand, Sema4.ai

It all comes down to quality. We focus on getting you the higher converting demand that you need.

That’s why you and your pipeline are gonna love us.

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