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Activate’s Summit: Northern California – Palo Alto 2024Lawre Morrow2025-06-30T17:06:35+00:00

September 25 at 11:30am (PST) | VIP Marketer Meet-up Luncheon

Change Up Your Demand Strategies and Tactics to Align with Today’s Buyers and Buying Groups

Aruna Narsi, Senior Manager, Demand Generation at Dell Technologies

Karthik Chandhramoulie
Director of Marketing, North America & LATAM

Uber logo
Franco Figueroa, Sr. Paid Media Manager at Slack (Salesforce)

Rick Corteville
Executive Lead, Global Media COE – WW

Anantha Narasimhan, Director, Product Marketing & Ecosystem Marketing at IBM Cloud – IBM

Sudeep Misra
Director, Global Integrated Campaigns

ServiceNow logo
Anantha Narasimhan, Director, Product Marketing & Ecosystem Marketing at IBM Cloud – IBM

Lesley Phillips
Director of Marketing Campaigns

Scott Vaughan, Activate Moderator

Moderator
Matt Heinz
Founder/President

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Chris Rooke, Activate Speaker

Speaker
Edward Grossman
Chief Strategy Officer

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Activate’s Marketer Meet-up:
Northern California – Palo Alto is more than just an afternoon of best practices and tips. Please join Activate as we host an intimate, invite-only VIP gathering for our Menlo Park-based marketing community. Our mission is to help connect like-minded B2B marketers to share and compare notes on the strategies and tactics teams apply to drive demand, generate pipeline, and deliver revenue.

The format, featuring a networking lunch, will be a moderated conversation energized by a panel of B2B marketers from Uber, Lenovo, ServiceNow, and Egnyte sharing demand strategies and tactics. You will have the opportunity to share your experiences and compare notes with fellow B2B marketers.

A few highlights of topics and themes we’ll discuss include:

  • Understanding today’s B2B buyers and B2B buying groups to increase engagement and conversion
  • Breaking down enterprise and mid-market demand strategies being used by Uber, Lenovo, ServiceNow, and Egnyte
  • Navigating the impact of applications from AI to analytics to intent on your demand strategies
  • Diving into go-to-market plays and motions being planned as we look to 2025

Join Activate with speakers from Uber, Lenovo, ServiceNow, and Egnyte as they help you ignore the fluff and accelerate the good stuff (your pipeline).

Register to reserve your seat today!

Date: Wednesday, September 25, 2024
Time: 11:30 am to 2:00 pm (PST)
Location: El Prado – 520 Cowper St, Palo Alto, CA 94301

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