HQL Conversion: Discover How ServiceNow Created Stellar Results with Activate

ServiceNow Praises Activate Data as Game Changer

Activate influenced 44% of all opportunities for ServiceNow when compared to similar programs across all other vendors. This key result was shared during our recent case study presentation at Forrester’s B2B Summit.

Now that the event is over, we’ve built a case study to showcase what ServiceNow was looking for, Activate’s demand gen strategy, particularly with our High-Quality lead program, and a few key results.

In the case study, you’ll learn about:

• ServiceNow’s comprehensive 3-step strategy to dominate the market
• How ServiceNow marketing got a bigger seat at the table
• ServiceNow’s history of sustained quality engagement with Activate leads

Additionally, we conducted a pulse survey before the Forrester B2B Summit to gain further insights into demand gen budgets and to discover if demand gen teams’ expectations align with these budgets for 2024.

Download the Case Study now.

Let’s talk so we can walk you through this case study, the programs we used with ServiceNow, and why we selected them for this client.