See How Cloudflare Increased Deep-Funnel Lead Quality and Generated a 135% ROI

Cloudflare needed more than lead volume. They needed high-quality demand their BDR team could trust, act on, and convert into real opportunities.

That meant going beyond traditional campaigns and uncovering real buyer pain points, validating intent, and delivering leads with the context needed to drive meaningful sales conversations.

We’ve built a case study to showcase what Cloudflare was looking for, Activate’s High-Quality Lead Survey strategy, and how a more targeted, insight-driven approach helped unlock faster-moving pipeline and stronger opportunity creation.

In the case study, you’ll learn about:

• How Cloudflare uncovered real buyer pain points through two-way engagement
• How BDR alignment and deeper account intelligence improved follow-up and conversion
• Why a high-quality demand strategy led to stronger pipeline performance and a 135% ROI

Download the Case Study now.

Let’s talk so we can walk you through this case study, the strategy behind the program, and how to apply the same approach to improve BDR trust, engagement, and pipeline performance.