Demand Dominators: Outperformers Are Leading the Pack

High-performing B2B marketing teams aren’t just keeping pace; they’re pulling away from the pack despite an uncertain business environment. That’s a major finding from Activate’s 7th Annual State of Demand Generation Research.

By joining this 45-minute webcast, you will see first-hand the findings from this just-released research and analysis gathered from more than 250 B2B marketers. Plus, you’ll hear from three seasoned B2B marketing executives sharing their views and their GTM and demand-to-revenue strategies and tactics. We welcome you to join the demand community to:

• Discover how demand-gen marketers are changing up their approach to appeal to buying groups and a more complex buying process.
• Gain valuable insights into top-performing demand teams’ strategies and areas of focus to improve performance now.
• Use this quantitative research and marketers’ perspective to help shape your 2024 planning and budgeting effort.

You will hear insights from the following marketing leaders:

• Deb Wolf – CMO at Lookout
• David Alexander – CMO at Everbridge
• Christine Hunter – VP, Field Marketing North America at Celonis
• Edward Grossman – Chief Strategy Officer at Activate
• Scott Vaughan – Chief Market Officer at Vaughan GTM Advisory & Moderator