See How Google Chrome Enterprise Improved Lead Quality, Sales Alignment, and Pipeline Performance

Google Chrome Enterprise needed a smarter demand strategy that could align to target accounts, engage the right buyers, and create stronger sales-ready opportunities.

That meant focusing on a more thoughtful, full-funnel approach—one that combined digital engagement, tele-qualification, and deeper buyer insight to uncover real pain points and move prospects toward sales conversations faster.

We’ve built a case study to showcase what Google Chrome Enterprise was looking for, Activate’s Waterfall Plus strategy, and how a more targeted ABM-led approach helped improve lead quality, strengthen SQL performance, and influence pipeline.

In the case study, you’ll learn about:

• How Google Chrome Enterprise aligned demand generation to the right accounts, contacts, and buying stages
• How Activate’s Waterfall Plus approach combined digital engagement and tele-qualification to improve lead quality
• Why a full-funnel ABM strategy helped drive stronger SQL performance and pipeline impact

Download the Case Study now.

Let’s talk so we can walk you through this case study, the strategy behind the program, and how to apply the same approach to generate better demand, stronger sales conversations, and more pipeline impact.