Showcase Your Best B2B Content: Introducing Activate’s New Research Builder for Demand Gen
Tech buyers are inundated with information. But in order to make wise, swift decisions around enterprise IT, buyers need a variety of relevant content to help them with their decision-making process.
Strapped for time, these buyers are looking to acquire curated content to solve their pressing IT needs.
To help buyers accelerate their research-building and decision-making journey, Activate is proud to launch Research Builder, a new, interactive demand generation product that addresses critical IT pain points through real-time delivery of aggregated content.
Key features of Research Builder:
- Delivers custom-designed, interactive pages that create user engagement
- Presents thought-provoking questions that uncover intelligence around urgent need
- Offers research packets, featuring your content, needed to help solve buyer challenges
- Provides a variety of content, such as blogs, ebooks, videos and whitepapers, to help drive and accelerate decision-making
- Features user-friendly pages that provide insight into specific buyer motivations instantly
- Includes up to two BANT questions (affirmative response required)
- Incorporates call confirm of every lead
Activate’s Research Builder promises to fulfill the urgent need of solving critical IT pain points by assembling and delivering a research packet of a variety of content, in real-time.
Contact us today to get a jump on 2020 by offering tech buyers a practical way to interact with your content—and get your technology on their shortlist.
