Former UBM tech exec forms marketing services company

Ed Grossman, former president of UBM Tech’s Business Technology Media group, has formed a new technology marketing company called Activate. The company will provide clients with content marketing, lead nurturing, media and event services, along with insights into the technology-buying process. Several other executives formerly with UBM Tech or its predecessor unit UBM TechWeb are working with Grossman in his new venture as employees, consultants or advisory board members. Martha Schwartz, former chief sales officer for UBM Tech, is Activate’s chief revenue officer. Also joining Activate are Mary Wallace, former director of client marketing services at UBM Tech, who is VP-client services, and Tara Shapiro, a former strategic account director at UBM Tech, who is strategic sales director.