Lead Accelerate ABM:
Boost Lead Performance

Martha Schwartz

As digital media influences B2B tech marketing more than ever, clients tell us what they struggle with the most: top-of-mind awareness and building faster pipeline. To successfully reach both goals, a strategic effort is necessary, especially with critical accounts that interest your company or organization in terms of conducting business.

To address the challenges in attaining top-of-mind awareness and building faster pipeline, we have re-engineered Lead Accelerate ABM, a solution that targets in-market prospects who are actively seeking solutions for their technology pain points. We uncover a buyer’s technology pain point and recommend the solution to their IT challenge. With the use of proprietary technology, we can generate and deliver prospects with a higher propensity to buy.

Key Features of Lead Accelerate ABM:

  • Premium display ads targeted to acknowledge prospects and their teams
  • Exclusive data aligned to the B2B sector
  • Reaches only buyers and accounts responding to your Activate demand gen campaign
  • Nurtures users through the funnel, based on lead stage/interest
  • Drives response to your site or a deeper-funnel asset

Activate’s Lead Accelerate ABM promises a faster pipeline for its B2B marketing customers by generating leads from their account lists and then retargeting those potential buyers AND their entire organization with high relevance display ads for the duration of the campaign.