The Next Chapter in Demand Generation

Alana Fares2021-08-26T17:28:30+00:00Demand Generation, Lead Generation, Marketing|

The Next Chapter in Demand Generation

Activate Team

Despite not having the luxury of meeting face-to-face for the past year, B2B marketers are still pressured to move buyers through the funnel and

See How Our Clients Accelerate Conversions with Lead Engage

Alana Fares2021-08-03T17:00:27+00:00Demand Generation, Lead Generation, Marketing|

See How Our Clients Accelerate Conversions
with Lead Engage

Lunie Caetano

With 86% of B2B tech buyers preferring interactive content over static content¹, it is important to get your message across as you

Full Funnel Demand Gen: Critical to Demand Marketers’ Success

Alana Fares2021-05-10T17:17:15+00:00Demand Generation, Lead Generation, Marketing|

Full Funnel Demand Gen:
Critical to Demand Marketers’ Success

Lunie Caetano

Generating high-quality leads has never been more important for B2B marketers than it is at this moment. With the uncertainty regarding the

Interactivity Wins for Demand Gen Conversion

Alana Fares2021-06-23T17:04:19+00:00Demand Generation, Lead Generation, Marketing|

Interactivity Wins for Demand Gen Conversion

Lunie Caetano

Interactive media and digital experiences are meant to engage users and interact with them in a way non-interactive, static media alone does not do. At Activate, we

Are Your Office Conversations Like Internet Conversations?

Alana Fares2021-03-01T22:13:59+00:00Demand Generation, Lead Generation, Marketing|

Are Your Office Conversations Like Internet Conversations?

Jack Rosenberger

I’ve been thinking a lot about office conversations ever since I read Nellie Bowles’ “When the Online Troll Is a Co-Worker” article

Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work

Alana Fares2021-02-24T18:27:35+00:00Demand Generation, Lead Generation, Marketing|

Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work

Lunie Caetano

It is no secret that if Sales and Marketing have better alignment, the quality of leads that convert

Multi-Channel Strategies Can Boost ROI By 24%

Alana Fares2021-02-10T15:01:47+00:00Demand Generation, Lead Generation, Marketing|

Multi-Channel Strategies
Can Boost ROI By 24%

Lunie Caetano

Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%¹. Yet only