Activate’s third State of Demand Gen survey delivers timely insights on how marketers are taking advantage of account-based marketing (ABM) and
There are two areas that B2B marketing customers continue to struggle with: achieving top-of-mind awareness and building faster pipeline.
We live in a digital world, but in order to get leads that convert, it is imperative to dial up an
2019 is the year for interactive, user-driven, real-time content—and here’s why.
Traditional content syndication continues to be a one-sided affair. You or a partner
Account-based Marketing (ABM) remains a key priority for demand generation marketers. And it shows: approximately 50% of our client programs include some level of account-based demand gen
All marketers think about how to qualify leads who are most likely to buy and disqualify the
The “7 Tips to Improve Lead Quality,” infographic details specific actions you can take today to get a better return on your marketing efforts.
It is easy to forget the best practices that result in a productive follow-up conversation. With the new year upon us, I wanted to
As a B2B marketing leader, you see firsthand how the demand-gen business is evolving, with new buying-process influencers, new buying triggers and,
