Top 3 Marketing Tactics that Convert
Top 3 Marketing Tactics that Convert
Imran Suleman
Marketers have many choices available to them to invest and are always looking for the channel that will deliver the greatest conversion.
There are 3
Lead Advance: Better Leads, More Pipeline
Lead Advance: Better Leads, More Pipeline
Imran Suleman
“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
I Don’t Remember Your Company
I Don’t Remember Your Company
Imran Suleman
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
5 tips for generating sales-ready leads
5 Tips for Generating Sales-Ready Leads
Imran Suleman
Ask 47 marketers and sales executives what “sales-ready leads” means and you’re likely to get 47 different answers. So allow us to throw
4 Insider Secrets To Know Before Starting Your Next Demand Gen Program
4 Insider Secrets To Know Before Starting Your Next Demand Gen Program
Imran Suleman
Activate employees – yours truly included – have had the unique experience of generating millions of demand gen
Your Pipeline’s Gonna Love Us!
Your Pipeline’s Gonna Love Us!
Edward Grossman
Over the past few months, Activate has undertaken a project to “practice what we preach” – we conducted customer interviews to get a deeper understanding
Three Key 2014 Marketing “Ideas” that will become Marketing “Realities” in 2015
Three Key 2014 Marketing “Ideas” that will become Marketing “Realities” in 2015
Edward Grossman
I love speaking with our customers about what’s working (and not working) in their worlds – even
