“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
Whether you’re in sales, marketing, finance or part of the senior management team, closing business is a goal that’s on everyone’s mind.
Every marketer knows they need a strategy for the content they produce. Yet when we work with clients on
Customers are what keep us all in business. Not metrics, not a CRM system, not lead scoring. Customers. In fact, Peter Drucker, the
What’s in it for me (WIFM)” is a term used frequently in sales. It means speaking directly to the needs or interests of
