Top 3 Marketing Tactics that Convert
Top 3 Marketing Tactics that Convert
Imran Suleman
Marketers have many choices available to them to invest and are always looking for the channel that will deliver the greatest conversion.
There are 3
Lead Advance: Better Leads, More Pipeline
Lead Advance: Better Leads, More Pipeline
Imran Suleman
“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
I Don’t Remember Your Company
I Don’t Remember Your Company
Imran Suleman
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
4 Steps To Optimized Top-of-Funnel (TOFu) Content Creation
4 Steps To Optimized Top-of-Funnel (TOFu) Content Creation
Jon Guerringue
Whether you’re in sales, marketing, finance or part of the senior management team, closing business is a goal that’s on everyone’s mind.
3 Common Content Strategy Problems – and How to Solve Them
3 Common Content Strategy Problems – and How to Solve Them
Edward Grossman
Every marketer knows they need a strategy for the content they produce. Yet when we work with clients on
Marketing Job One: Focus On the Customer
Marketing Job One: Focus On the Customer
Mary Wallace
Customers are what keep us all in business. Not metrics, not a CRM system, not lead scoring. Customers. In fact, Peter Drucker, the
Lead Engagement Strategy: Answer the Key Question
Lead Engagement Strategy: Answer the Key Question
Mary Wallace
What’s in it for me (WIFM)” is a term used frequently in sales. It means speaking directly to the needs or interests of
