Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
Applying AI to B2B Tech Sales and Demand Gen Marketing
AI is all the rage these days, and with good reason. AI continues to enamor a global audience across countless use cases, and the timing couldn’t be better for B2B sales and marketing pros. For B2B sales and demand gen marketers, AI promises to scale target account identification and engagement, quickly mine and organize actionable insights, and create a fast lane to pipeline and accelerated revenue growth. These are very exciting times.
Strengthening Your Position When Deals Don’t Close As Fast
Strengthening Your Position When Deals Don’t Close As Fast
Activate
A slowdown is a fantastic opportunity to gain market share. It is also a great
Activate launches Pipeline Builder TM for Tech Sales Teams to Identify Decision Makers and Drive Revenue Faster
Sales Ready Lead program identifies critical influencer groups and key pain points their organizations are looking to solve.
Harness the Power of Always-On Demand Generation Through Virtual Events
Harness the Power of Always-On Demand Generation Through Virtual Events
Activate
You already know how important it is to make sure your marketing efforts are
Making Customer Experience a Priority
Making Customer Experience a Priority
Activate
With an uncertain economy and changing buying habits, customer experience has become more important than ever for businesses of all sizes. Marketers need to use all
The Shift to Core Buying Committees and How to Engage Them
The Shift to Core Buying Committees and How to Engage Them
Activate
The tech decision process is more complex and dynamic than it’s ever been and involves numerous buyers across several departments
