Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
The Shift to Core Buying Committees and How to Engage Them
The Shift to Core Buying Committees and How to Engage Them
Activate
The tech decision process is more complex and dynamic than it’s ever been and involves numerous buyers across several departments
Tough Times Ahead for Tech? Not So Fast, Say the Numbers
Tough Times Ahead for Tech? Not So Fast, Say the Numbers
Charlene O’Hanlon
With all of the news about the economic downturn and layoffs at tech companies, it would be a fair
5 Insights for Tech Marketers About Automation
5 Insights for Tech Marketers About Automation
Jack Rosenberger
When it comes to automation and global enterprises, there are lots of opportunities for tech marketers—if they know where to look.
The automation
The Metaverse Is Real. So Are the Opportunities
The Metaverse Is Real. So Are the Opportunities
Charlene O’Hanlon
The last few years have seen a marked interest in the Metaverse, as consumers and businesses alike begin to realize it’s not
Full-Funnel, BDRs and Pipeline-to-Revenue: Demand Gen Goes Full Funnel eBook
Full-Funnel, BDRs and Pipeline-to-Revenue: Demand Gen Goes Full Funnel eBook
Activate
What’s on the minds of marketers, and what’s driving the way they’ve addressed their demand generation efforts in 2022? How have
Building an Effective LDR/BDR Conversion Path to Pipeline
Building an Effective LDR/BDR Conversion Path to Pipeline
Activate
Sales leaders are looking to achieve breakout performance. They are also looking for leads that offer the easiest, most efficient path to conversion
