Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
See How Our Clients Accelerate Conversions with Lead Engage
See How Our Clients Accelerate Conversions
with Lead Engage
Lunie Caetano
With 86% of B2B tech buyers preferring interactive content over static content1, it is important to get your message across as you
Full Funnel Demand Gen: Critical to Demand Marketers’ Success
Full Funnel Demand Gen:
Critical to Demand Marketers’ Success
Lunie Caetano
Generating high-quality leads has never been more important for B2B marketers than it is at this moment. With the uncertainty regarding the
Interactivity Wins for Demand Gen Conversion
Interactivity Wins for Demand Gen Conversion
Lunie Caetano
Interactive media and digital experiences are meant to engage users and interact with them in a way non-interactive, static media alone does not do. At Activate, we
Are Your Office Conversations Like Internet Conversations?
Are Your Office Conversations Like Internet Conversations?
Jack Rosenberger
I’ve been thinking a lot about office conversations ever since I read Nellie Bowles’ “When the Online Troll Is a Co-Worker” article
Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work
Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work
It is no secret that if Sales and Marketing have better alignment, the quality of leads that convert
Multi-Channel Strategies Can Boost ROI By 24%
Multi-Channel Strategies
Can Boost ROI By 24%
Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%1. Yet only
