Are You Connecting with the Millennial Tech Buyer?
Are You Connecting with the Millennial Tech Buyer?
Lunie Caetano
The B2B technology purchase journey is a complex one – having to tailor your messaging to influence tech buyers may be as
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Imran Suleman
Activate is directly and closely monitoring engagement around B2B tech buying conversations.
We are especially interested in live,
Prospect Engagement Strategies in a “No Face-to-Face” Environment
Prospect Engagement Strategies in a “No Face-to-face” Environment
Martha Schwartz
B2B marketers are always on the hunt for high ROI and pipeline-impacting outlets for their marketing spend. As we all watch the
Showcase Your Best B2B Content: Introducing Activate’s New Research Builder for Demand Gen
Showcase Your Best B2B Content: Introducing Activate’s New Research Builder for Demand Gen
Martha Schwartz
Tech buyers are inundated with information. But in order to make wise, swift decisions around enterprise IT,
3 Key Directions for Tech Demand Success
3 Key Directions for Tech Demand Success
Adam Taxier
Because 60% of marketers believe that demand generation budgets will increase (according to Activate’s State of Demand Gen 2019 survey), there has
3 ABM Strategies and Tips to Implement for 2H 2019
3 ABM Strategies and Tips to Implement for 2H 2019
Adam Taxier
Account-based marketing (ABM) is a marketing tactic that demand generation professionals expect to increase the most for the second half
How to Achieve Timely Targeting of Key Accounts for Optimal Conversion
How to Achieve Timely Targeting of Key Accounts for Optimal Conversion
Martha Schwartz
There are two areas that B2B marketing customers continue to struggle with: achieving top-of-mind awareness and building faster pipeline.
Telequalification: An Imperative for Bottom of the Funnel Leads
Telequalification: An Imperative for Bottom of the Funnel Leads
Martha Schwartz
We live in a digital world, but in order to get leads that convert, it is imperative to dial up an
Improve Pipeline Conversion
Improve Pipeline Conversion
Martha Schwartz
Account-based Marketing (ABM) remains a key priority for demand generation marketers. And it shows: approximately 50% of our client programs include some level of account-based demand gen
