It is no secret that if Sales and Marketing have better alignment, the quality of leads that convert
Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%1. Yet only
As the physicist Niels Bohr once said, “Prediction is very difficult, especially if it’s about the future.”
That said, once you sift
Wouldn’t it be nice to have programs that uncover customers’ deep-seated needs? Would that paint a richer picture than merely answering
As digital media influences B2B tech marketing more than ever, clients tell us what they struggle with the most: top-of-mind awareness and building faster pipeline.
How can a marketer surround leads to make them warmer building faster pipeline? One way of hurdling this obstacle is through generating high
The B2B technology purchase journey is a complex one – having to tailor your messaging to influence tech buyers may be as
Activate is directly and closely monitoring engagement around B2B tech buying conversations.
We are especially interested in live,
B2B marketers are always on the hunt for high ROI and pipeline-impacting outlets for their marketing spend. As we all watch the
