Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
Demand Gen Marketing Series: Lesley Phillips at Egnyte
Video: Lesley Phillips at Egnyte discusses engaging the market, connecting with customers, and driving pipeline.
In this episode of Activate’s Demand Gen Marketing Series, Egnyte’s Lesley
How IBM Demand Marketing is helping Sales meet Pipeline Goals
Video: IBM’s Kun Zhang shares successful BDR strategies that convert to opportunity
We all know that demand gen marketing, when done effectively, creates competitive advantage, delivers
Top 5 Technology Trends of 2021 for Tech Marketers
Top 5 Technology Trends of 2021 for Tech Marketers
As the physicist Niels Bohr once said, “Prediction is very difficult, especially if it’s about the future.”
That said, once you sift
50% Connect Rates on Leads for Your Sales Team. Really.
50% Connect Rates on Leads
for Your Sales Team. Really.
Wouldn’t it be nice to have programs that uncover customers’ deep-seated needs? Would that paint a richer picture than merely answering
Lead Accelerate ABM: Boost Lead Performance
Lead Accelerate ABM:
Boost Lead Performance
As digital media influences B2B tech marketing more than ever, clients tell us what they struggle with the most: top-of-mind awareness and building faster pipeline.
Timely Targeting on Leads for Optimal Conversion
Timely Targeting on Leads for Optimal Conversion
How can a marketer surround leads to make them warmer building faster pipeline? One way of hurdling this obstacle is through generating high
