Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
Are You Connecting with the Millennial Tech Buyer?
Are You Connecting with the Millennial Tech Buyer?
The B2B technology purchase journey is a complex one – having to tailor your messaging to influence tech buyers may be as
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Activate is directly and closely monitoring engagement around B2B tech buying conversations.
We are especially interested in live,
Prospect Engagement Strategies in a “No Face-to-Face” Environment
Prospect Engagement Strategies in a “No Face-to-face” Environment
B2B marketers are always on the hunt for high ROI and pipeline-impacting outlets for their marketing spend. As we all watch the
Showcase Your Best B2B Content: Introducing Activate’s New Research Builder for Demand Gen
Showcase Your Best B2B Content: Introducing Activate’s New Research Builder for Demand Gen
Tech buyers are inundated with information. But in order to make wise, swift decisions around enterprise IT,
Sitting in on Sales Calls: Marketers, Learn More About Your Buyer’s Pain Points
Sitting in on Sales Calls: Marketers, Learn More About Your Buyer’s Pain Points
Sales and marketing alignment continues to be a difficult venture for tech companies. Activate’s State of
3 Key Directions for Tech Demand Success
3 Key Directions for Tech Demand Success
Because 60% of marketers believe that demand generation budgets will increase (according to Activate’s State of Demand Gen 2019 survey), there has
