Tech buyers are inundated with information. But in order to make wise, swift decisions around enterprise IT,
Sales and marketing alignment continues to be a difficult venture for tech companies. Activate’s State of
Because 60% of marketers believe that demand generation budgets will increase (according to Activate’s State of Demand Gen 2019 survey), there has
Account-based marketing (ABM) is a marketing tactic that demand generation professionals expect to increase the most for the second half
Sales leaders increasingly look to marketing for total alignment with their revenue goals and robust delivery of prospects ranging from top-of-funnel names to sales
Every B2B demand marketer I speak with is currently living at least one of these scenarios:
A content audit is an insightful exercise that gives visibility into a demand marketing organization’s knowledge of customers and the
Customers frequently tell me their worst nightmare is a phone call or email from a sales leader, complaining that they
Marketers have many choices available to them to invest and are always looking for the channel that will deliver the greatest conversion.
There are 3
